The continuous expansion of investment in water transport construction provides strong support for steady growth and expansion of domestic demand.

　　On August 24th, 2023 Aauto Quicker Automobile Annual Summit was held in Chengdu. For the first time, the quality and efficiency transportation solution of the automobile industry was released, and it was emphasized that the growth of the new line market could be expected. In the effect business, the first vertical model of automobile industry was launched to solve the problem of delivery accuracy; In the position management, the product of "Probe Car Link" was launched to solve the problems of matrix account management, clue circulation and data precipitation. Aauto Quicker Auto regards the new line market as its outstanding advantage. According to the data, its new line users’ search for automobile content increased by 60% year-on-year, much higher than the 42% of high line users. At the same time, its car model accurately identifies 170 million car buyers.

　　Xiao Zhengsan, Vice President and Secretary-General of china automobile dealers association, Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd., Chen Ning, Partner of Ernst & Young, Thomas, General Manager of Star Sound Field, Wu Weiqiang, CEO of Shuidi Automobile, and hundreds of automobile brands, dealers, experts, representatives and media who are deeply involved in the automobile industry were invited to attend the conference.

　　In his speech, Xiao Zhengsan called on the automobile industry to change, improve and upgrade on the basis of tradition, and pay attention to digitalization, channel cost accounting and clue management, so as to truly reduce costs and increase efficiency and better adapt to the market environment.

　　Wang Jianwei, senior vice president of Aauto Quicker and head of commercialization business, said that Aauto Quicker officially launched its automobile industry, improved its products and helped the industry develop rapidly.

　　Review the development and changes of the automobile industry in the past 7 years or even 70 years. The data shows that the overall development in the past 70 years has been all the way, but in the past 7 years, the growth curve has been very flat. The replacement of fuel vehicles by new energy is the general trend in the past seven years, and the penetration rate of new energy continues to rise. In terms of regional structure, the automobile sales in new cities are three highs and one low, that is, the base is high, the growth rate is high, and the growth rate of new energy is higher.

　　Looking at the urban distribution of users in Aauto Quicker, Liu Xiaoken, vice president of Aauto Quicker Magnetic Engine, confirmed that "the distribution of daily users in Aauto Quicker is almost in strict accordance with the distribution of permanent residents in China", which is called "what China is like today, what Aauto Quicker is like today". In the big automobile industry structure, the growth of automobile sales in first-tier cities is flat year-on-year, while that in second-tier cities is decreasing. The growth of automobile sales in third-tier cities is a big reason to promote the stability and slight increase of passenger car sales this year, and it is also the only growth market.

　　Third-tier and below cities are defined as "new-tier cities" by Aauto Quicker. According to official data, from January 2018 to June 2023, the proportion of automobile sales in new-tier cities was stable at over 40%, and since March 2023, the growth rate of automobile sales in new-tier cities has outperformed that in high-tier cities. As the dominant field of Aauto Quicker, this is another important reason why Aauto Quicker plays the role of the solution provider in the automotive industry.

　　New line cities, the future can be expected. This makes sense from the perspective of cost structure, and the cost control ability brought by vertical integration is the key factor. At the same time, large-scale production capacity can amortize fixed costs to a great extent, thus releasing gross profit space, and then having net profit space, so that enterprises have greater freedom to do user communication and brand building. So in this matter, we can come to the conclusion that the foundation is reduced and the future can be expected.

　　Judging from several sets of data in Aauto Quicker’s latest financial report, including the growth of users, duration, number of downloads and per capita consumption level, Aauto Quicker is increasingly becoming a national choice.

　　With the joint promotion of supply and demand, Aauto Quicker’s ecology is constantly flourishing and developing. Going to Aauto Quicker and watching cars through live broadcast or short video has become a popular way of car consumption. But we can also see that many supply and demand pain points have not been effectively solved.

　　"We found that the whole period from the first viewing to the retention of capital is 1-3 months. He watched it again and again, watched it again and again, watched the short video live, and watched it live, and finally launched the retention behavior. This period will take about 1-3 months. However, the advertising time of automobile brands is often 0.5 months to 1 month. " Liu Xiao said that due to the asymmetry of information, the decision-making cycle of intended customers and the delivery cycle of brand advertisements often cannot match, resulting in the loss of many effective purchase leads.

　　Aauto Quicker’s way to break these pain points is to come up with a set of full-link solutions covering global data to position management. In short, it is to invite OEM and dealer partners to Aauto Quicker for live broadcast and short video, and Aauto Quicker will match a whole set of capacity improvement programs and allocate corresponding teams to help everyone grow rapidly.

　　"exploring cars"Solve the problems of matrix account management, clue circulation and data precipitation.

　　In the past, the automobile industry was usually exposed only through super portal or vertical media, and then retained capital through interactive guidance, and then paid a return visit through outbound calls. In this process, users usually need to cross multiple platforms, and the conversion rate of clues can be imagined. Han Hui, the person in charge of commercial products of Aauto Quicker Automobile, said that through position management, users can complete the 5R full link experience from reach to reliance on the same platform, and the conversion efficiency will be greatly improved. And we can use the position management to build an invisible private domain pool on the Aauto Quicker platform, and have in-depth communication and exchanges with users.

　　To this end, Aauto Quicker launched the position management product "Tanche Tong". Specifically, the "Car Explorer" is to enable auto customers to have their own business position on the Aauto Quicker platform and realize the benefits of "six ones" smoothly-an expandable distribution network for talents, a huge flow pool, a huge leverage for natural flow, a continuously optimized clue transformation ability, an efficient dealer management grasper and a tool for improving dealer capabilities.

　　Take account operation in position operation as an example. At present, many large regions and distributors have often set up their own operating accounts on short video platforms, but the actual operation effect is not ideal, such as the low number of fans and the low quality of works, and the marketing staff have worked hard to broadcast live, but often they don’t get many viewers, so many accounts have sunk in a few months.

　　Aauto Quicker position management service team will carry out work creativity and work management based on Aauto Quicker content push algorithm logic; At the same time, Aauto Quicker has a powerful AIGC as a creative assistant, which will effectively reduce the time and cost, and even realize 24-hour uninterrupted live broadcast; In addition, Aauto Quicker will also provide more professional team services, such as opening a multi-platform live broadcast with one seat and cooperating with the live broadcast of talents, so as to help the account content to be better revitalized. Including we will also carry out blue V logo authentication on the account, which can greatly enhance the credibility of the account to users.

　　Data matching: accurately identify the intention of car purchase.1.7a hundred million

　　The long-term pain points and challenges of effect advertising in automobile industry are "inaccurate identification of car purchase intention" and "inaccurate matching of brand models". In view of these two major pain points, Aauto Quicker initiated the vertical model of automobile industry, and accurately identified the intentional users from the massive user behaviors in Aauto Quicker through the intentional user identification model. At the same time, based on the fine-grained brand car label, the matching model was established, and the whole link bidding link was optimized, so as to realize the accurate docking between the brand car and the intentional users.

　　According to Chen Pei, the person in charge of automobile traffic in Aauto Quicker, the vertical model of automobile industry is promoted from four aspects: content interaction, function interaction, extraterritorial behavior analysis and user portrait. According to the model, the number of users with real intention to buy a car has reached 170 million.

　　Through this model, many car purchase information gradually becomes clear and accurate. Among the car-intent users of Aauto Quicker platform, they show rich brand preferences and accept a wide range of prices. At the same time, the data also shows that about 60% users are willing to accept the car purchase price of 100,000 to 500,000. The brands they are concerned about are not limited to Volkswagen, Toyota, Honda, Hongqi or Wuling, but also luxury brands such as BMW, Mercedes-Benz and Audi. Among these car-intent users, about one-third have a strong interest in new energy vehicles. When they watch short videos or live content in Aauto Quicker, information about new energy vehicles can often attract their attention.

　　In the past year, the customer’s lead cost has been significantly reduced. After several iterations of the model, it has been reduced by 50% compared with the same period of last year, and at the same time of cost reduction, the lead effectiveness has also been significantly improved. This means that the customer’s investment roi has been significantly improved, and more accurate car buyers can be obtained. Spend the same money, you can buy nearly twice the original transaction users.

　　From the customer’s perspective, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., pointed out that "80% of the clues in the future will come from online, and 80% of the 80% clues will come from short video platforms, and short video platforms such as Aauto Quicker have great influence on automobile marketing and sales conversion ability, which deserves the attention of every automobile industry practitioner." He briefly summarized the methodology into four dimensions, namely, the boss’s devotion to the game, the participation of all the company members, the benchmarking power, and the self-construction of the core competence of content production including short videos and live broadcasts.

　　Matrix management, global marketing, car companiesThe pace can be a little bigger.、You can be a little more determined.

　　In the round-table forum, many guests discussed the topic of "the new automobile marketing bureau of ecological platform" from the aspects of effect delivery, position management, global marketing and new line market opportunities. Aauto Quicker officials also went deep into the perspective of customer demand, further clarifying the effect delivery model and the benefits brought by position management in customer practice.

　　When talking about the marketing trend of car companies, Towns pointed out several major difficulties in the future marketing of car companies, but at the same time pointed out that content-driven advertising marketing has brand value, so the three aspects of product sales and transportation should not be abandoned.

　　Wu Weiqiang said that in the future, the whole marketing process will be gradually simplified, and the awareness of the media will become infinitely powerful. Planting grass is much more important than "brainwashing", and further affirmed the important role of a high-flow platform like Aauto Quicker in planting grass for products.

　　Li Xueyong came to the conclusion from successful practice that short video live broadcast can achieve the trinity of planting grass, trading and operation, and it is very important to get involved in the game, and the matrix of all employees is the key. When the matrices interact with each other, it has already produced great energy.

　　In this regard, the host Wang Qiufeng concluded that in the future, no matter whether it is public domain or private domain operation, it will eventually move towards position management. Today, we are talking about the transformation of growth from advertising thinking to business logic, and global marketing is imperative.

　　Finally, Chen Ning suggested that car companies should take bigger steps and be more determined in making innovations in new retail and new marketing methods.