Make good use of intellectual property rights to help enterprises take off
——Ten cases of innovation and development of small and medium-sized enterprises empowered by intellectual property information
editorial comment/note
April 26th is the 21st World Intellectual Property Day, and this year’s theme is "Intellectual Property and Small and Medium-sized Enterprises: Bringing Creativity to Market". Small and medium-sized enterprises are the pillars of the national economy. They create inspiring innovations, provide a large number of employment opportunities and add vitality to social development. By making good use of intellectual property rights, groups of stronger and more competitive small and medium-sized enterprises are gaining momentum. In response to the theme of World Intellectual Property Day, recommended by the Public Service Department of China National Intellectual Property Administration and the local intellectual property offices, this newspaper has specially published a special edition to show the representative cases that the National Intellectual Property Information Support Center (TISC), an important network of national intellectual property information public service, and the National Intellectual Property Information Service Center of universities actively use intellectual property information to help the innovation and development of enterprises in China, in order to provide readers with entertainment.
Multi-source information fusion helps technical breakthrough
Case Unit: National Intellectual Property Information Service Center of Chongqing University
[Case details]
The National Intellectual Property Information Service Center of Chongqing University is embedded in the technological research and development, achievement management and other links of Chongqing Sanmo Haida Grinding Machine Co., Ltd., providing "multi-source information fusion service" for the whole chain of intellectual property creation, protection, analysis and management, and boosting the innovation and development of enterprises.
In the process of the above-mentioned enterprises applying for the National Technological Invention Award in 2020, the center introduced the mode of "multi-source information fusion service" into the patent analysis process in the field of abrasive belt grinding, completed the patent analysis and evaluation of competitors worldwide in the field of abrasive belt grinding, and gave suggestions from the dimensions of technology research and development and patent layout. In addition, the center builds a customized database of abrasive belt grinding, and timely pushes the announcement information of intellectual property rights in the field to help the sustainable development of enterprises.
In recent years, the National Intellectual Property Information Service Center of Chongqing University has helped enterprises to form a relatively perfect intellectual property management system and assisted enterprises to formulate industry standards to drive industry development. At present, the above-mentioned enterprises have obtained 13 invention patents, and 12 new invention patent applications are based on technologies such as surface precision abrasive belt grinding and robot adaptive machining.
[opinion]
"Multi-source information fusion service" has created a brand-new mode of one-stop in-depth information service. This model uses the full data of patents and papers at home and abroad, and provides the information service of the whole chain of intellectual property creation, application, protection and management around the whole process of enterprise technology research and development, achievement management and product operation. The service system is efficient, which provides a useful reference for other universities’ national intellectual property information service centers and TISC.
Support agricultural technology to serve rural revitalization
Case Unit: National Intellectual Property Information Service Center of Nanjing Agricultural University
[Case details]
The National Intellectual Property Information Service Center of Nanjing Agricultural University provides patent analysis services for strawberry planting and other related technologies for Nanjing Golden Manor Agricultural Products Co., Ltd., empowering agricultural technology.
The center guides the above-mentioned companies to introduce planting technology, provides them with professional training in intellectual property rights, introduces organic fertilizer experts, and provides expert support and accurate docking services according to technical problems in each link; Complete the global patent retrieval analysis report of strawberry planting and other related technologies. After on-the-spot investigation, the center initially sorted out the possible innovations of the company in strawberry production, packaging, quality control and sales, built a communication bridge between the expert team and the company, built a long-term mechanism of two-way communication, reached a cooperation agreement with the expert team, and solved the "stuck neck" problem.
With the help of the center, the above-mentioned enterprises are integrated into the rural revitalization strategy, providing free training for the base and fruit farmers, and guiding fruit farmers to plant scientifically. At present, there are more than 300 farmers in the company base, and the annual income of each household is about 200,000 yuan, which drives more than 2,000 fruit farmers around to increase their income and become rich.
[opinion]
The National Intellectual Property Information Service Center of Nanjing Agricultural University gives full play to the advantages of talents and disciplines, provides relevant expert resources and technical resources for enterprises, and serves the scientific and technological innovation of enterprises in the whole process, which solves the problems of shortage of expert resources, high production cost and long production cycle. This case is a typical case of intellectual property information service supporting the development of high-end technology of agricultural and sideline products and helping rural revitalization.
03 Get through the information "blocking point" and empower innovation and transformation.
Case unit: TISC of Shanghai Jiaotong University
[Case details]
TISC of Shanghai Jiaotong University relies on interdisciplinary platform, Industry-University-Research platform and Huanjiaotong University Science and Technology Park to serve teachers and students in innovation and entrepreneurship and bring innovation to the market.
TISC of Shanghai Jiaotong University actively meets the information needs of the medical robot research institute and enterprises in the industrial park, and provides services for them. Since the establishment of Beijing Shurui Technology Co., Ltd. and Shanghai Jingmai Medical Technology Co., Ltd., TISC of Shanghai Jiaotong University has provided them with scientific and technological novelty retrieval, patent evaluation novelty retrieval and other services every year. In 2020, TISC of Shanghai Jiaotong University investigated the evolution path of surgical robot technology and products, market status and global patent layout, and compiled a report to provide reference for all parties.
At the beginning of 2021, the surgical robot with sharp single-hole endoscopic surgery completed the first radical prostatectomy in China. The robot project has independent intellectual property rights and grasps the key technologies of the whole chain. In 2020, TISC of Shanghai Jiaotong University investigated the scientific and technological achievements of 23 colleges and research centers in the school and launched the "Scientific and Technological Achievements Transformation Project Library"; Integrating into the school achievement audit system and providing pre-audit of intellectual property rights provide information support for the overall licensing and transformation of achievements.
[opinion]
TISC of Shanghai Jiaotong University has cleared the "blocking point" of the lack of connectivity and smooth communication between universities, industrial parks and enterprises in the transfer and transformation of scientific and technological achievements in universities, organically combined innovative subjects and management departments in universities with high-tech enterprises and local economic development, and explored a mature and effective path and model for the transformation of scientific and technological achievements in intellectual property information services, which is of exemplary significance for the integrated development of Industry-University-Research.
Building a popular project to help enterprises safeguard their rights
Case unit: TISC, Jiangsu Patent Information Service Center.
[Case details]
Since September 2020, Jiangsu Patent Information Service Center TISC has helped Changzhou Lihua Fast Food Group Co., Ltd. (hereinafter referred to as Lihua Fast Food) to discover and solve the intellectual property problems it faces, and to create an intellectual property rights protection project to help the people.
Lihua Fast Food has more than ten registered trademarks such as "Lihua Fast Food". In recent years, its brand influence has steadily increased, and the phenomenon of "brand-name-next" against trademarks such as "Lihua Fast Food" is common in society, and trademark infringement has brought economic losses to Lihua Fast Food.
The center gives suggestions on handling a series of infringement cases in combination with Lihua Fast Food’s request that the suspected infringer immediately stop the infringement and make no claim for compensation. By using various channels, we can grasp the information of the subjects suspected of infringement and the evidence clues of the subjects involved in the case suspected of infringing the trademark right of Lihua Fast Food, help Lihua Fast Food to carry out comparative analysis of trademark infringement, and issue an infringement judgment consultation opinion, which provides technical support for case handling; In-depth handling of infringement cases, linkage with other rights protection centers to carry out services, lasted more than two months, and trademark rights protection cases against six suspected infringement subjects were successfully resolved.
[opinion]
This case has reference significance for other intellectual property public service organizations. On the one hand, on the basis of understanding the demand of Lihua fast food service, the center has carried out in-depth intellectual property services to investigate the hidden dangers in the trademark market for small and medium-sized enterprises; On the other hand, it plays the role of "a net" for intellectual property rights protection assistance services, realizes collaborative handling of intellectual property violation cases, and eliminates the market environment. The service form of the center is novel and has received good results.
05 service enters the enterprise and builds a communication bridge.
Case unit: TISC of Hebei Intellectual Property Protection and Development Association
[Case details]
TISC, Hebei Intellectual Property Protection and Development Association, organized and carried out the activity of promoting innovation by introducing intellectual property information into enterprises in 2020. The activity covers more than 90 enterprises in 14 urban areas of Hebei Province, with rich contents and forms, including questionnaire survey, discussion and exchange, field visit, research and communication, etc.
Guided by "improving demand matching" and providing "precise service", the activity selected more than 90 enterprises at different stages of development or different scales as service targets, and the radiation area gradually extended from provinces to cities, counties and parks, forming a service network with "wide radiation range and deep roots".
According to the different needs of enterprises, the activity takes the initiative to go deep into enterprise research by means of sinking service to understand the actual problems of enterprises and provide "one-to-one" consulting guidance and "point-to-point" accurate services.
In order to ensure the effect, experts from China National Intellectual Property Administration were invited to join the project team to have face-to-face communication with enterprise technicians and intellectual property management personnel, and a long-term contact and communication mechanism was established to realize the normalization of services by building a platform.
[opinion]
Intellectual property rights have a wide range of services and a strong driving role in promoting innovation in enterprises. The activity explored and practiced the four-way linkage model of provinces, cities, TISC and enterprises. This activity provides "one-on-one" in-depth service to small and medium-sized enterprises, sends intellectual property information to enterprises, and understands the actual needs of enterprises, which is of reference significance for improving the efficiency of enterprise intellectual property information utilization and developing patent information services to help economic development.
Flexible use of data resources to support enterprise research and development
Case unit: TISC, Zhejiang Intellectual Property Research and Service Center
[Case details]
In recent years, the e-commerce industry in Zhejiang Province has developed vigorously, and the problem of intellectual property protection has become increasingly prominent. In 2020, TISC, Zhejiang Intellectual Property Research and Service Center, used patent information to provide services for Zhejiang Alang Technology Co., Ltd. to help enterprises develop and sell products.
The center uses TISC data resources to help enterprises to carry out patent information utilization in R&D, design, sales and other stages, and to carry out patent information utilization training in the service process to improve the patent information utilization level of enterprise intellectual property workers.
In the R&D and design stage of enterprise balance car products, the center helps enterprises to understand the product market prospect, discuss the feasibility of the project, do a good job in patent infringement avoidance and response, and issue a series of patent stability search reports such as new electric balance cars.
In the product sales stage, the center provides targeted patent analysis reports for enterprises in e-commerce platform complaints and appeals for rights protection, and issues a series of patent infringement early warning analysis reports such as modular two-wheeled dynamic balancing vehicles to judge the infringement risks of products and patented technical solutions and formulate corresponding evasive response and defensive layout plans.
[opinion]
TISC, Zhejiang Intellectual Property Research and Service Center, uses TISC data resources and combines the characteristics of e-commerce platform to provide targeted service solutions for enterprises, and timely carries out patent information utilization and personnel training for enterprises at key nodes in the production and operation process of e-commerce platform, which improves the patent information utilization level of enterprise intellectual property workers and solves the practical problems of enterprises. The service model is scalable.
07 Identify enterprise positioning and strengthen information utilization
Case unit: China Automotive Technology Research Center Co., Ltd. TISC (preparatory organization)
[Case details]
China Automotive Technology and Research Center Co., Ltd. TISC (the preparatory organization, hereinafter referred to as China Automotive Center) has formulated intellectual property information service plans for Tianjin Ruian Automobile Technology Co., Ltd. (hereinafter referred to as Ruian), such as patent training, patent database service, patent mining layout, patent infringement early warning analysis, etc., so as to improve its intellectual property information application level.
AutoPat, the global automobile patent database service platform, is an automobile patent database service system independently developed by China Automobile Center. In order to solve the problem of insufficient use of intellectual property information in Ruian, China Automobile Center uses this data platform to provide services for it.
Through the communication of the whole project cycle, China Automobile Center helped enterprises to dig out 140 technological innovations and 75 patent schemes, forming a new pattern of patent layout with Ryan’s main business of safe driving as the core and covering three business segments of safe driving, intelligent network connection and intelligent driving in an all-round way. Through the early warning analysis of patent infringement, China Automobile Center conducted a patent infringement risk investigation on the products to be listed and the pre-developed technical solutions of the entrusted Ryan, and escorted the entrusted Ryan to "go global".
[opinion]
Focusing on the small and medium-sized enterprises in the automobile industry and fully considering their own development characteristics and development stages, the intellectual property service of China Automobile Center has improved the utilization level of intellectual property information of small and medium-sized enterprises, guided them to form their own intellectual property self-service ability, and realized the transformation of the number of patents of small and medium-sized enterprises from less to more and the quality of patents from low to high, which is of great significance to their technological research and development innovation and overseas market development.
Clarify the direction of innovation and promote technological upgrading
Case unit: Sino-Singapore (Chongqing) Intellectual Property Research Institute Co., Ltd. TISC (preparatory organization)
[Case details]
The main product of Chongqing Kaizhou Sanzhong Printing Co., Ltd. is exercise books for students. The company has paid a lot of patent license fees for using the technology of other companies in the same industry. TISC (the preparatory organization, hereinafter referred to as Zhongxin Center) of Sino-Singapore (Chongqing) Intellectual Property Research Institute Co., Ltd. used patent information resources to determine the myopia prevention function of exercise books as the key direction of industry development, assisted enterprises to optimize technical solutions, and helped enterprises to clarify the technological innovation direction of myopia prevention through patent information services, and a new product and new technology group with myopia prevention exercise books as the core was born.
After the R&D of the enterprise is completed, the Sino-Singapore Center guides the enterprise to lay out the intellectual property rights in terms of production technology and production equipment. Guide enterprises to optimize the cover of anti-myopia exercise books based on market considerations and register the copyright; Assist enterprises to actively investigate possible infringement risks and actively respond to the patent invalidation requests filed by competitors. Up to now, the company has submitted more than 30 patent applications. In December 2019, the company also licensed technology to other enterprises in the same industry and obtained a license fee of about 2 million yuan.
[opinion]
The four-step service mode of "patent information service+technological innovation research and development and risk avoidance+all-round intellectual property protection+intellectual property management and operation" is the characteristic of the center. Sino-Singapore Center plays an innovative guiding role in patent information services, helping enterprises find innovative marketing points in traditional industries and avoiding intellectual property risks, which is of reference significance for enhancing the market competitiveness of small and medium-sized enterprises and developing independent intellectual property technologies.
Excavate the advantages of enterprises to tackle epidemic prevention and control.
Case unit: Guilin Electric Appliance Research Institute Co., Ltd. TISC (preparatory organization)
[Case details]
TISC (the preparatory organization, hereinafter referred to as Guilin Electric Power Research Institute) uses perfect database resources to establish a green channel to support patents related to epidemic prevention and control, provide technical information on epidemic prevention and control in patent big data, and provide services such as information technology consultation, innovative technology information retrieval, intellectual property evaluation, etc. to provide support for patent application and technical transformation of small and medium-sized enterprises. In 2020, Guilin Institute of Electric Power will provide more than 1,400 sci-tech novelty retrieval reports and patent novelty retrieval reports for more than 600 small and medium-sized enterprises and more than 200 research institutes and universities.
When providing patent analysis and technical consulting services for Beihai Keyaoqi Electronic Technology Co., Ltd., Guilin Electric Power Research Institute searched major databases in China according to the background of epidemic spread and found that there were few patents and reports on medical prevention robots, and constructively put forward the research direction of developing medical prevention robots.
At present, Beihai Keyaoqi Electronic Technology Co., Ltd. has made some breakthroughs in the direction of medical prevention and control robots. Guilin Institute of Electric Power has completed the second technical work of technical novelty retrieval with this company, and the project is now in the application stage.
[opinion]
Guilin Electric Power Research Institute uses perfect database resources to help enterprises explore their own advantages and guide enterprises to find the correct research direction. Under the background of global epidemic spread, Guilin Electric Power Research Institute, guided by the epidemic demand, promotes the transformation of technological achievements of enterprises with information thinking, which points out the way for enterprises to make use of intellectual property rights to seek development under the new situation.
10 relying on the pilot park to stimulate regional vitality
Case unit: TISC of Yinchuan Productivity Promotion Center (preparatory organization)
[Case details]
TISC (preparatory organization) of Yinchuan Productivity Promotion Center helps the park to improve its institutional setup, strengthen resource allocation, optimize its service model, and promote the deep integration of intellectual property work with the transformation of scientific and technological achievements, Industry-University-Research cooperation, and patent collaborative application, so as to comprehensively enhance the comprehensive intellectual property capacity of the park.
The center "establishes the structure+finds out the number" to improve the intellectual property management system; Help introduce five science and technology service institutions to build a highland of science and technology service resources in the park; Build "Yinchuan Economic and Technological Development Zone Intellectual Property Public Service Platform"; Establish platform systems such as patent exhibition and trading and information application services in the park, broaden the two-way circulation channels of intellectual property supply and demand, and ensure that patent services are "bought".
Through three years of assistance, Yinchuan Economic and Technological Development Zone has established a team of eight full-time personnel, with a special fund of 12.11 million yuan for supporting intellectual property work. By the end of 2020, the park had 1,048 valid invention patents and 16 enterprises with national intellectual property advantages, effectively enhancing the contribution of intellectual property rights to the business development of enterprises in the park.
[opinion]
TISC (the preparatory organization) of Yinchuan Productivity Promotion Center took the opportunity of establishing a national intellectual property pilot park to explore and form a tripartite linkage intellectual property service model of "government+intermediary+enterprise" in characteristic parks in underdeveloped areas in northwest China, and helped Ningxia to embark on a new road of high-quality development by taking intellectual property rights as a starting point.
(This edition of the case is provided by the Public Service Department of China National Intellectual Property Administration and compiled by Su Yue, an intern reporter of this newspaper.)