Pre-cooked vegetables usher in the development of spring and enter the intelligent and digital mode.

  CCTV News:The Central Economic Work Conference put forward that efforts should be made to expand domestic demand, and promoting the recovery of consumption as a priority measure. Entrusted by the Central Committee of the Communist Party of China, the Central Committee of Zhi Gong Dang conducted a key investigation in 2023 in Shandong and Tianjin with the theme of "cultivating new consumption, innovating consumption scenarios, promoting consumption upgrading and improving quality of life".

  By the end of 2022, China’s population aged 60 and over had reached 280 million. It is both a "family matter" and a "state matter" for the elderly to enjoy their old age. In Shandong, the research group of Zhi Gong Dang Central Committee came to Jinan Pension Service Center in Shandong to conduct research. As the largest combination of medical care and inclusive old-age care institution in Shandong Province, there are more than 1,800 beds. At present, there are more than 800 permanent residents, who can provide basic medical services such as daily care, supportive treatment and postoperative maintenance for the elderly.

  The research team pointed out that expanding the new field of "silver hair consumption" and cultivating the new format of "silver hair economy" are conducive to better meeting the diversified needs of the elderly. At the same time, we should also realize that the current consumption expenditure of the elderly is still dominated by subsistence consumption, and influenced by traditional concepts such as "raising children to prevent the elderly", the concept of "spending money to buy services" has not yet formed. It is also necessary to guide the transformation of the concept of old-age care, and the supply side should also provide more suitable services around the needs of the elderly.

  To cultivate new consumption, in addition to expanding consumer groups, innovative consumption scenarios are also important means. In the past two years, the prefabricated vegetable industry with the signboard of "30 minutes for a table" and "making the kitchen a little white second into a kitchen god" has developed rapidly and become the "new favorite" of young consumers. The research team walked into Shandong (Jinan) Prefabricated Vegetable Industrial Park, and the staff of the enterprise introduced that with the development of fresh-keeping technology and cold chain technology, prefabricated vegetables ushered in the spring of development.

  Sun Lijian, member of the research team and director of the Financial Research Center of Fudan University:The business model of prefabricated vegetables has entered an intelligent and digital mode. The logistics, information flow and payment scenarios involved are all payment scenarios of digital wallets, which is the capital flow. Building our service trade has also gone to the world with our consumption scene today.

  A plate of prepared dishes links the consumer’s dining table with the agricultural industry. As a new industry and format, prepared dishes are playing an active role in promoting the high-quality development of rural industries. The research team pointed out that promoting the healthy development of the prefabricated vegetable industry, establishing national standards, better matching the industry and meeting the core needs of consumers will be the urgent problems to be solved in the whole prefabricated vegetable industry.

  The research team also went to Tianjin Wisdom Mountain Cultural and Creative Industry Park and Yunzhang (Tianjin) Sharing Economic Information Consulting Co., Ltd. to conduct field research. The research team suggested that we should accurately grasp the new trends and new features of China’s current consumption upgrading, and deeply understand the manifestations and development opportunities of new consumption.

  At the same time, the research team entrusted 21 local organizations of Zhi Gong Dang across the country to carry out research according to their respective regional characteristics, and reported the comprehensive online and offline research to the central government to make suggestions and suggestions for promoting the development of new consumption.