70% of the global false eyelashes are made of flatness! The output value of over 10 billion ＂warped＂ the global market.
Reporter Song Zufeng Correspondent Zhang Yangyun Liu Wei
The annual output value exceeds 10 billion yuan, accounting for 70% of the global market share. On May 12th, the reporter learned from the press conference of "Pingdu, the capital of beauty products (eyelashes) industry in China" that after 40 years of development, Pingdu has formed a complete eyelash industry chain covering design customization, processing, packaging, sales, logistics and foreign trade.
There are more than 3,000 styles and categories, forming a complete industrial chain.
On May 12th, pingdu city held a press conference on "Pingdu, the capital of beauty products (eyelashes) industry in China" at Shanghai New International Expo Center. With the help of the advantages of Shanghai’s beauty industry, it deeply showed the industrial development history of "Pingdu, the capital of beauty products (eyelashes) industry in China", the experience of building beauty eyelash industrial clusters and a series of exploration and innovation measures for Pingdu to build a high-quality beauty eyelash industry.
In recent years, pingdu city regards the eyelash industry as one of the key industrial chains with characteristics to enrich the people, and has made a combination of supporting industrial parks, supporting policies, supporting equipment research and development, supporting e-commerce logistics, etc., focusing on chain building, chain strengthening, chain mending and chain extension, and comprehensively promoting the eyelash industry to become bigger, better and stronger. Pingdu has completed the transformation from an industry participant to an industry standard maker.
After 40 years of development, at present, the annual output value of Pingdu eyelash industry has exceeded 10 billion yuan, accounting for 70% of the global scale. It can produce and process more than 3,000 kinds of finished products with different styles and categories, and has formed a complete eyelash industry chain covering design customization, processing, packaging, sales, logistics and foreign trade. In 2021, China Light Industry Federation awarded the title of "Pingdu, the industrial capital of beauty products (eyelashes) in China".
Accelerate the supporting construction of the park and build an industrial agglomeration area.
From a "scattered, chaotic and small" family-style workshop to an industrial cluster with concentrated development and standardized development today, it is inseparable from the joint efforts of the government, platforms and enterprises. Focusing on promoting the development of eyelash industry, pingdu city proposed and implemented the construction of "two parks and two bases", namely, Qingdao Beauty Online New Economic Industrial Park, Beauty Supporting Industrial Park and Dazeshan and old shop production bases, so as to build an advanced manufacturing cluster. In particular, Qingdao Beauty Online New Economic Industrial Park, which is under construction, plans to build five centers, including beauty operation exhibition center, incubation training center, procurement and trade integrated service center, intelligent equipment joint R&D center and logistics integrated service center, which can provide all-round and "housekeeper-style" industrial chain one-stop service for enterprise merchants. After the completion of the park, it is estimated that there will be more than 200 false eyelashes production and related supporting enterprises, more than 200 trade and e-commerce enterprises, and more than 300 false eyelashes production and sales entrepreneurial enterprises.
Focusing on boosting the development confidence of eyelash enterprises and intensifying the transformation and upgrading of eyelash industry, pingdu city issued "Several Policies for Supporting the Development of Eyelash Industry in pingdu city", which involved 19 policies in eight aspects, including fiscal and taxation contribution, foreign trade and e-commerce, express logistics, talent policy, brand support, exhibition subsidy, R&D support and financial support. It was the strongest support policy for a single industry in Pingdu’s history.
Establish pingdu city Beauty Eyelash Association to further unite the joint efforts of government and enterprises and give play to the leading role of the association; Give full play to the role of state-owned platform companies, continue to deepen the model of "park+platform company", and accelerate the interconnection and interaction of upstream raw material production, midstream processing and manufacturing, and downstream e-commerce sales; Park enterprises take the initiative to provide six services, including financial support, policy support and talent training, to promote the transformation and upgrading of enterprises … One pragmatic measure has laid a solid foundation for the construction of Pingdu, the eyelash capital of China, and further embodies the responsibility and innovation of the government, state-owned platforms and park enterprises.
Cultivate well-known brands at home and abroad to "shake up" the beautiful global economy.
Beauty eyelashes are a new track and a new blue ocean in the global beauty field. Pingdu city will make great efforts to build a healthy and orderly ecosystem of eyelash industry, and build a "beauty eyelash industry brain" under the guidance of the digital trend of the industry to further enhance the intelligent level of the industrial chain. At the same time, through agglomeration, branding and digital transformation and upgrading, we will cultivate the well-known Pingdu eyelash brand at home and abroad, create a beautiful economy that will "shake up" the world, build a new highland for the development of the beauty industry in the north, and constantly consolidate the brand foundation of Pingdu, the eyelash capital of China.
"The success of this event has effectively boosted the confidence of industrial development, demonstrated the vitality of industrial development, and made everyone more optimistic about the bright future of Pingdu beauty eyelash industry, and even more expected that Pingdu, the eyelash capital of China, can play a greater role in the international arena. Influence and appeal, leading the trend and modernization of the beauty eyelash industry." Han Song, Executive President and Secretary General of pingdu city Beauty Eyelash Association and Chairman of Qingdao Shangzhen Industrial Park Operation Management Co., Ltd. said.
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