Choosing skin care products for men, it’s really not a job.
Just wash your feet from head to toe with a bar of soap, catch up with the discount to get the other half to buy some men’s skin care products for yourself, the daily products that others don’t want to use, and a series of "he doesn’t deserve" appearing in the live broadcast room of the beauty anchor … These daily things actually reflect the "skin care dilemma" faced by many male consumers in China.
Then the question is, can men really be dismissed casually about skin care? Do they really have no need for clean and soft skin? More and more research data prove that the China male skin care and beauty market is powerful and full of potential, and the younger male consumers are, the more they dare to find their own skin care products-it’s time to see the real skin care needs of men!Different details make skin care naturally different.
Compared with the delicate texture of women’s skin, men’s skin tends to be more "thick", and they may face the problem of larger pores, and they often suffer from excessive facial oil secretion. "The cuticle of men’s skin is generally 20% thicker than that of women, but the oil secretion is 73% more than that of women," Shu Chang, an expert signed by Dr. Lilac, analyzed at the launch conference of L ‘Oré al’s new amino acid facial cleanser for men. In addition, because of the high level of androgen and well-developed sebaceous glands, many boys will encounter acne in adolescence, and they don’t like to wear sticky skin care products and sunscreen products, so their skin will easily encounter more external challenges than expected, and problems such as premature wrinkles and dull skin have become the norm. "According to statistics, 51% of men look five years older than their actual age, and the signs of aging are more obvious."
Shu Chang, an expert signed by Dr. Lilac, analyzed the differences between men’s and women’s skin at the launch conference of L ‘Oreal men’s amino acid facial cleanser.
This difference in many details directly leads to the difference between men and women in basic skin care. For example, the proportion of men’s oily skin is higher than that of women, so the demand for gentle and powerful deoiling will be higher than that of women. Because many men have different needs for fragrance and texture, they will also differ in product design.
Three simple steps to get a clean face.
Although men and women have different problems in skin problems, the goal is quite the same, that is, to do a good job of sunscreen and moisturizing, so that the skin can be in a healthy state for a long time. As for other advanced needs such as anti-aging and whitening, that is another story.
The first step of any skin care is actually cleaning. Although the proportion of men using makeup is gradually increasing, for most men, the demand for makeup will only appear in some specific occasions, and these occasions may also prepare makeup remover for men, so there is no need to prepare a bottle of makeup remover at home in many cases-but the preparation of cleansing products is very necessary. Air pollution, dust adhesion, oil secretion, etc. happen every day. Washing your face with clean water can’t achieve the effect of "cleaning your face"-clean water can wash away floating dust, but there is nothing you can do when encountering oil and other secretions.
L ‘Oré al men’s charcoal refreshing amino acid oil moisturizing facial cleanser, Jack Black Jack Black pure daily facial cleanser, Kiehl’s men’s vitality facial cleanser gel and Nivea men’s water-activated multi-effect amino acid facial cleanser can help users achieve this goal through the combination of various ingredients. As far as the current market is concerned, cleansing products for male consumers often emphasize their "strong cleaning", and some cleansing products use soap base to achieve cleaning effect. However, with more and more skin care research results coming out, the excessive cleaning power of soap-based products has also become a catalyst for many skin problems. Nowadays, amino acid cleansing products are gradually showing a "mainstream" trend-even for men with "thick skin", as long as they choose amino acid cleansing products with appropriate formula, they can also gain a clean face.
SK-II Skin Care Essence, biotherm Men’s Hydrodynamic Moisturizing Milk, LAB SERIES Langshi Moisturizing Essence Emulsion, Lancaster Multidimensional Light Shield Lightening Sunscreen Lotion and the combination of lotion are another standard, but lazy men often have their own tricks when using them, such as forgetting all two products at once, or choosing only toner when they feel that the lotion is troublesome-in fact, even if they are lazy, it will be better to use lotion only, after all, after cleaning. Of course, if you can use these two products at the same time, it will undoubtedly be more positive for skin care.Active daily sun protection may be a difficult thing for men to stick to. Apart from worrying that the product will turn white when used on the face, they will also use words such as "sticky" and "airtight" to describe the feeling after using sun protection products-but in fact, these factors have already been taken into account in today’s sun protection products, and all you have to do is to try more and find a product that makes you feel completely unburdened when using it.
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