How strong are the domestic movies in summer？

　　BEIJING, Beijing, Sept. 6 (Reporter Shangguan Yun) Looking back on this summer’s summer file, it seems that there are a lot of movies out of the circle: there are animated films "Three Wan Li in Chang ‘an", mythical blockbuster "The First Goddess" and realistic theme "Put all your eggs in one basket" and "In an octagonal cage" and so on.

　　The box office results are also very good, and the degree of excitement can be seen. According to the data of Cat’s Eye Professional Edition, this summer, the total box office of the film market exceeded 20.6 billion, and the number of people watching movies exceeded 504 million, setting a new record for the box office and the number of people watching movies in China in summer.

　　Based on the number of topics and word-of-mouth performance of various types of movies, many people think that this summer’s summer file is quite prosperous and can be called "the strongest in history".

　　Domestic films frequently appear in circles.

　　This summer, high-quality domestic films were released one after another, from the theme to the topic, which firmly grasped the audience’s attention. Up to now, the box office of Put all your eggs in one basket, The Disappeared She, The Goddess of God Part I and The octagonal cage has all exceeded 2 billion yuan.

　　During this period, the earliest movie out of the circle was "She Disappeared". The film tries to interpret human nature, and it can cater to the appreciation taste of the current audience in terms of genre positioning and stylized presentation. Up to now, its box office has exceeded 3.5 billion yuan.

　　From the perspective of Gao Shi, a poet in Tang Dynasty, Three Wan Li in Chang ‘an traces back to his acquaintance with Li Bai, presenting a group of poets such as Du Fu and Wang Wei, and soon set off a wave of Tang poetry fever after its release.

　　Based on a real event, The Octagonal Cage tells the story of Xiang Tenghui leading a group of children to break through the "cage of fate". Even though the gears of fate returned to the mire later, they did not stop looking forward to the future and remained hopeful.

　　"This summer," Three Wan Li in Chang ‘an "made me relive traditional culture, and" Feng Shen I "proved that China’s mythical epic film can be made very well. After watching" Put all your eggs in one basket ",my vigilance against online fraud was improved." Some viewers concluded.

　　Good word of mouth brings long tail effect.

　　The quality of the film is excellent, the topic explodes the social network, and the domestic film propped up the summer file with its strength.

　　In "Disappeared She", He Fei’s family was poor, so she tried to win Li Muzi’s heart, and later became addicted to gambling and owed huge gambling debts. Li Muzi paid his debt once, but he never changed his mind. After the incident, Li Muzi refused to help He Fei again and planned to divorce.

　　Driven by interests, He Fei took Li Muzi to travel to Southeast Asia, planning to kill his wife, so as to inherit the inheritance. These contents accurately hit the current hot spots such as "Phoenix Man" and marriage. Some viewers said half jokingly that "this movie can cure the brain of love".

　　From the word-of-mouth, Feng Shen Part I is a typical "counterattack" — — The box office was not optimistic on the first day of release, but it quickly turned around with the precise grasp of hot spots and the quality of the film itself.

　　Many netizens exposed two movie tickets for "sealing the gods" and looked forward to seeing the second one, "You have one vote, I have one vote, and the Taishi will return to the DPRK tomorrow (the second trailer shows the scene of Wen Zhong’s class teacher)."

　　"The octagonal cage itself has some action elements, and the schedule is also better." Cui Ting, a film critic, once found that many parents brought their children to watch the film and used the experience of the protagonist in the story to inspire their children.

　　It is also a realistic theme, and "Put all your eggs in one basket" is also very concerned by the sinking market. Cui Ting believes that the case of film selection is shocking, and "anti-fraud" is a hot topic, and there is not a high threshold for watching movies, so it will soon make the audience feel substituted.

　　Summer movies cover crime, suspense, fantasy, sports and other fields, which undoubtedly leave a rich and broad choice space for the audience. The film is beautiful and diversified, so people are naturally willing to walk into the cinema and pay for it.

　　With the blessing of good word of mouth, many domestic films, including "Feng Shen I", performed stably at the late box office, and the long tail effect was obvious.

　　"The story caters to the emotional value of the audience, the overall quality of the work is up to standard, and the style of the head film is highly differentiated. This is an important reason for the bright performance of domestic films in this summer file." Columnist Han Haoyue explained.

　　Imported blockbusters are not hot?

　　While domestic movies are hot, the "2023 Summer Movie Data Insight Report" shows that the box office performance of imported movies is weak this year, and the box office proportion of summer movies has dropped from 36.2% in 2019 to 12.2%.

　　According to media statistics, Mission Impossible 7 (I) is Tom Tom? Cruise starred in a series of big IP, but only won 300 million box office in 12 days.

　　"The imported blockbusters in the summer file include Spider-Man: The Vertical and Horizontal Universe, The Flash, Transformers: The Rise of Super Warriors, Galaxy Guard 3, Crazy Element City and so on." Han Haoyue said.

　　The reason for this is that Cui Ting believes that such blockbusters as Mission Impossible 7: Fatal Liquidation (I) are sequels. After watching them in the first ten minutes, you can basically guess the ending. "When domestic films have better choices, then these imported films can be watched or not."

　　"On another level, Hollywood movies are gradually becoming ‘ Movie fans ’ The emotional filter has narrowed the consumer group. " Han Haoyue mentioned that with the updating iteration of domestic audiences, the tendency of new fans to watch movies gradually turned to domestic films.

　　Moreover, some Hollywood commercial blockbusters are slowly falling into a strange circle of routinization in plot. He said that it is not surprising that the lack of innovative ability and similar story templates also make these films lose their freshness and mystery and are not attractive enough to the audience.