Cat’s Eye Jaco： The high-quality development of movies is inseparable from the diversified ecological environment

Special feature of 1905 film network Insight into the film industry and embrace China films. In 2023, China Film Report "Blue Feather Living Room" launched the "Dialogue Spring" specially planned by the two sessions, inviting representatives from ten film companies to jointly make a beautiful vision of China’s films moving forward in the wind. Now, once again, starting from the booming Spring Festival, we are working hand in hand with filmmakers to dream of 2024, when China movies are surging.

China Film Report and Blue Feather Meeting Room — — The seventh issue of "Dialogue Spring" entered Maoyan Entertainment. Seeing through the essence of the market with data and touching the soul of the audience with excellent works, Cat’s Eye has always been deeply cultivating the road of high-quality development of China films with forward-looking vision and exploration spirit. Jaco, senior vice president of Maoyan Entertainment and president of Cat’s Eye Film, said that in the future, Cat’s Eye will continue to innovate in the film content production, distribution and publicity, and do more meaningful and forward-looking work.

Relying on data to capture industry trends

Focus on exploring new ways of schedule marketing.

In 2023, more than 500 films landed on the China screen, with a total of 1.31 billion screenings and 1.299 billion movie-goers, including 505 million movie-goers in summer, a record high. Looking back on the glory of China’s films last year, Jaco was very excited. "We have achieved the common trip of cinema, cinema, audience and content."

Last year, Cat’s Eye participated in more than 30 main production and distribution films, with frequent excellent word-of-mouth works and remarkable achievements. Jaco promised that Cat’s Eye would continue to embrace changes in the industry and actively contribute exciting content.

As a leading "technology+entertainment" service provider in China’s film industry, it has always been a cat’s eye to do a good job of "service".

One is data translation service. Relying on the massive data of Cat’s Eye Professional Edition and modeling by professionals, the data is deeply mined and interpreted to help the industry find problems as early as possible, analyze problems and gain insight into new possibilities.

In the summer of 2023, Cat’s Eye Professional Edition was the first in the industry to raise the box office forecast from more than 1 billion to 3.3 billion, which attracted the attention of the industry. At that time, the topic of "Cat’s Eye Crazy" was once popular in Weibo. Jaco explained that 3.3 billion yuan is well-founded. At that time, the long tail effect of "Disappeared She" was obvious, and the AI box office prediction model calculated this figure according to the data law.

Facts have proved that the final box office of the film of 3.523 billion is very close to the box office predicted by Cat’s Eye. High-tech and data services drive the industry forward. In the second half of last year, the "real-time hot search" function was added to the professional version of Cat’s Eye. Now this function has become an important reference for the industry’s announcement, and its influence is increasing day by day. Jaco revealed that the function of Cat’s Eye Professional Edition will be continuously updated in 2024.

The second is to connect more users. "The cat’s eye has the ability to reach the whole network and multiple platforms. The purpose is to let the movie information be discovered by users, let the good movies be seen by users, and cultivate potential viewing users." Jaco said.

Based on the traditional publicity matrix, Cat’s Eye has devoted itself to further integrating industry resources, broadening communication channels and promoting the breadth and depth of publicity effect in recent years.

In the New Year’s Eve in 2023, Cat’s Eye tried new marketing methods together with partners. For example, assemble the same movie, launch a joint trailer, a joint theme song, conduct a joint live broadcast, and create advertising scenes on rockets, planes, high-speed trains, and the ground. From the results, in 2023, the box office, the number of performances and the number of people watching movies all set a new record.

In the Spring Festival of 2024, Cat’s Eye participated in the production of live broadcast in cooperation with film channels and media, and further developed and created new dimensions on the basis of diversified communication matrix, achieving the "double harvest" of entertainment interaction and in-depth interviews, and finally making the first offline exposure of the film lineup reach the goal of wide dissemination.

Jaco said that slot marketing has always been the focus of Cat’s Eye Plan. "Regardless of the big schedule, weekend file or non-weekend file, the core is how to make the schedule bigger and let more users go to the cinema to watch movies."

It is estimated that 30 new works will be released in 2024.

Or released in the second half of the year

Starlight Glimmer is rich in types. In 2024, Cat’s Eye is expected to launch 30 new works.

The director and starring "Sauce Garden Lane" was not shown first.

The film was adapted from the murder of a husband in a sauce garden, one of the four mysterious cases in the Republic of China. Chen Kexin spent seven years polishing it, and Jaco revealed that the film actor was an actor with high national standards.

She visited the "Sauce Garden Lane" crew many times and found that "the director is very strict, and he will carefully check the details that the audience may not notice, and polish every detail many times. Both Zhang Ziyi and other actors have a very tacit understanding with the director. " Jaco commented that "Sauce Garden Lane" is a film with high completion and excellent quality.

"Crisis Route" covers actions, gun battles and other elements. It tells the story that the A380, the world’s largest three-story luxury passenger plane, was hijacked on its first voyage, and an international security expert joined hands with his daughter to fight the robbers at an altitude of 10,000 meters. Jaco introduced it, and the first father and daughter challenged to play the villain. Crisis Route may be released in the second half of this year.

In addition, the release of the starring role is just around the corner. The suspense film Improvised Murder starring, has entered the post-production stage.

2024 is a significant year for the cat’s eye. Cat’s Eye will enter the animation film track and go deep into the forefront of the industrial chain. Starting from the content production and production process, the whole link will incubate two animation projects, and these two works will soon meet with you.

"Content diversification is crucial for the film industry."

In Jaco’s view, high-quality movies cannot be separated from a more diversified ecological environment, so we should encourage innovation and do more challenging things. For the cat’s eye, only by doing more meaningful and forward-looking work in the production, distribution and publicity of film content can we continue to release unlimited possibilities for the film industry.