[Reading over the weekend] ＂Appraisal＂ changed to ＂appreciation of treasures＂. Is the lively live broadcast room Jianbao going to ＂collapse＂？

Five days after the broadcast stopped, the online treasure blogger "Listening to Spring Treasure" couldn’t sit still …

On the evening of October 15th, "Listening to Quan Jianbao" reappeared in the live broadcast room in Tik Tok, attracting over 100,000 people to watch online in just a few minutes, and the number of likes in half an hour exceeded 23 million. Netizens have said: "The familiar taste is back!"

The rebroadcast is in response to the overwhelming rumors of "collapsed houses". With its interesting treasure-making style, "Tingquan Treasure-making" has recently become a popular platform in Tik Tok, becoming a new "top stream" with more than 20 million fans.With the expansion of traffic, public opinion storms such as suspected museum cultural relics in the live broadcast room, suspected grave robbers seeking treasures on the spot, and academic fraud continued. Last week, the sudden suspension of broadcasting triggered a lot of speculation and heated discussion.

In this regard, "Listening to Quan Jianbao" responded that the short-term suspension of the broadcast was only to recuperate the body and ridicule himself that he would never come out again. "Everyone thought I was in (caught)."

After the reunification, "listening to the spring and building treasures" became even more popular.

During the five days when he stopped broadcasting, he gained a total of 1.16 million yuan, with an average daily gain of 230,000 yuan. A number of online Jianbao bloggers have risen with the trend, and new tracks such as Jianbao in the live broadcast room are coming into the eyes of more people.

However, what are the fans watching after a wave of fans pouring into Jianbao Live Studio? Network treasure is somewhat credible, and somewhat wandering in the gray area?In fact, the direction of the rebroadcast "Listening to Springs and Treasures" has changed, and it has been renamed "Listening to Springs and Appreciating Treasures". Isn’t it inevitable to avoid it?

Who knows the gold content of opening the door at 9: 30?

"Brother Quan opens the door?" "How many steamed buns are worth?" This is a question that Lianmai netizens often ask. The live broadcast room of "Listening to Spring Treasure" has formed a set of obscure words that fans understand. "Open the door" means whether something is true or not, and how many "steamed buns" are valued at how much.

In the live broadcast room, I saw four characters of "public welfare treasure" on the background board. The anchor "Brother Quan" frowned, holding his chin for thinking, and his body kept getting close to the screen. The treasure holder of Lianmai moves the camera to show his "treasure".

The real name authentication information of Tik Tok account "Tingquan Jianbao" is Ding Xiangxu, and fans affectionately call it "Brother Quan".

Fan Lian Mai’s requests for identification can be described as varied and mysterious, such as the self-proclaimed giant Buddha head in the Northern and Southern Dynasties, the Bajian sword found before the impoundment of the Three Gorges Dam, and extremely rare ancient coins … which make people see things in a blur. After several rounds of questions and answers between the anchor and the treasure holder, in the end, "can’t open the door" hangs the appetite of fans.

And when a DJ version of "Spring Court Snow" rings in the live broadcast room, it means that this thing is very valuable and a famous scene is about to appear-The anchor shouted "All Stand Up" loudly, and the barrage "Snow in the Spring Court" rang, and the golden two thousand "was wildly screened, and the program effect was directly full.

In the past year, "Listening to Spring Treasure" started broadcasting at 9: 30 every night on time, and it continued until the early hours of the morning, almost without interruption. In addition to the so-called "Jianbao", the anchor Ding Xiangyu is also very good at "whole life", which also makes the jokes and jokes in the live broadcast room continue.

"If you don’t look at’ Listening to Spring Treasures’, you don’t understand the gold content of’ Opening at 9: 30′." Even the wheat is broadcast live every day, so that "Listening to Spring Jianbao" has accumulated a large number of fans. As of October 18, the number of fans of this account has reached more than 26 million, and the number of fans of its trumpet "Guobo Cultural Relics Head Office" has reached more than 5 million.

Jianbao in the live broadcast room has mastered the "flow password"

In addition to real-time live broadcast, the "Listening to Spring and Jianbao" team will also produce excerpts of wonderful content, which will be distributed and pushed in various related accounts, thus achieving secondary dissemination or even multiple dissemination. The reporter found that there are more than 100 accounts with "Tingquan Jianbao" as the keyword and suffix on the Tik Tok platform.

This drainage method is undoubtedly effective. Just five days after the broadcast was stopped, countless fans shouted "it feels like being broken up by a cliff" and called for the anchor to return.

How can "Listening to Spring Treasures" win such high popularity? Zeng Yiguo, a professor at the School of Journalism and Communication of Jinan University, believes that the reason is that the anchor team has mastered the "traffic password".Whether it’s robbing a tomb, digging one’s own ancestral grave, or simply identifying ancient cultural relics, such topics bring their own traffic.

"Because it is associated with mystery, wealth and getting rich overnight, it is also associated with some ancient paranormal, which satisfies the curiosity of many ordinary people."Zeng Yiguo said.

"Listening to Quan Jianbao" is famous for being good at identifying ancient coins. In the process of Lian Mai Jianbao, the anchor "Quan Ge" also gave fans a lot of appreciation knowledge about antique wenwan. In Zeng Yiguo’s view, this is in line with the transformation of the live broadcast format of "culture+live broadcast".

He said: "The live broadcast format has gone through the early stage of getting lasting attention by gagging and creating vulgarity. Nowadays, the audience expects to gain some knowledge while entertaining themselves.Jianbao in the live broadcast room just meets their needs. Zeng Yiguo also mentioned that the logic of "Listening to Quan Jianbao" and Dong Yuhui, the cultural anchor, are interlinked to some extent.

"Museum Gu Jian" was investigated by the police.

Although "Listening to Quan Jianbao" has returned, the controversy about him remains high.

Among them, the most striking thing is the suspected appearance of museum cultural relics in the live broadcast room. As can be seen from the recorded screen circulating on the Internet, a male netizen, Lian Mai, showed a bronze Gu Jian in the live broadcast room after his success in "Listening to Spring Treasure". The anchor judged that this Gu Jian was real, and thought it was a cultural relic of the Han Dynasty.The netizen then claimed to be "taken out of the museum."

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Under the popularity of netizens, this matter immediately attracted the local attention of fengjie county. Recently, the staff of fengjie county Cultural Tourism Bureau revealed to the media that "that person (netizen) has been arrested and is under investigation" after the fengjie county police intervened in the investigation.

"There are 100,000 people in the live broadcast room, 30,000 grave robbers, 30,000 plainclothes policemen, 30,000 peers, and the remaining 10,000 are audiences." This old joke has also become serious.At the same time, more and more netizens are curious about whether the ability of "listening to Quan Jianbao" to distinguish between true and false at a glance is true, whether the bizarre connection between live broadcasts is a script, and whether the live broadcast involves illegal crimes.

In the face of doubts about professional ability, "Brother Quan" once responded: "I have a book to publish in a while, and you will know when you see who is publishing the book with me." It can be said that "listening to spring treasures" still maintains a certain mystery.

So, how credible is Jianbao in the live broadcast room? The reporter noticed that in Guangdong, the Guangdong Provincial Museum and the Guangdong Provincial Cultural Relics Appraisal Station cooperated all the year round to carry out the "Bo Gu Jian Zhen" free public treasure identification activity.

Song Min, head of the Guangdong Museum Education Center, told the reporter that unlike Jianbao in the live broadcast room,The "Bo Gu Jian Zhen" public treasure-seeking activity requires the treasure holder to register the real name of the ID card. At the same time, experts will only judge the authenticity and age of the goods, and will not appraise and issue a written certificate.Song Min particularly emphasized: "It is very important for Jianbao to see the real thing!"

Online Jianbao industry faces lack of supervision.

The reporter made further verification to the insiders, and the other party also said that observation is an extremely important part in the traditional identification method, namely "visual inspection". "we need to start’ seeing and asking questions’ like doctors.However, based on the online identification of video or pictures, the appraiser’s observation of cultural relics and artworks is limited. In particular, it is difficult to identify genuine products across the screen."

The reporter noticed that in the past few days after the re-broadcast, "Listening to Quan Jianbao" was not in a hurry to connect with Mai Jianbao. After the anchor went online, he just chatted or played games. In addition, he renamed the trumpet "Guobo Cultural Relics Head Office" suspected of rubbing the IP of the China National Museum as "adding oil to the blog post", and at the same time removed a variety of window goods.

On the evening of October 17th, "Listening to Spring Treasure" said that "we have never looked at treasures, but we just appreciate them, and we will make a big adjustment tomorrow", and announced that it would be renamed "Listening to Spring Treasure". It is not difficult to see from all kinds of signs that "Listening to Springs and Treasures" in the spotlight is trying to avoid disputes.

On the evening of 18th, the reporter saw that the name of the account had been changed, and the premiere of "Listening to Springs and Appreciating Treasures" was started.The anchor claims that in the future, he will try a new live broadcast mode, no longer treasure-hunting, but just enjoy the treasure with fans, and the content of treasure-watching is not limited to antique wenwan.The anchor repeatedly said, "Our initial intention is to bring happiness to fans!"

Insiders told reporters that in recent years, with the popularity of folk collections, online treasures have become extremely prosperous. Related events also revealed that the online Jianbao industry is facing the problem of lack of supervision. "The professionalism of these Jianbao anchors is uneven, and some anchors even mislead the public and become’ accomplices’ in illegal cultural relics transactions. The market is full of all kinds of’ antique products’ with high collection value, but in fact they are mostly cheap imitations. "

At the same time, there is still the problem of legal boundary in online treasure collection. China’s cultural relics law stipulates that cultural relics with important historical, artistic and scientific values may not be bought, sold or transferred privately. howeverIn the live broadcast of Jianbao bloggers, there are often uncontrollable factors that connect viewers, leading to the exposure of illegal cultural relics or objects online.. "These all require the platform and relevant institutions to strengthen the control of the legal boundaries of cultural relics." The above-mentioned insiders said.

He also reminded consumers and viewers to be rational and vigilant when watching online treasure-hunting programs to avoid blindly following the trend or falling into investment traps.

Text | Reporter Literature and Art