When I dropped out of junior high school, I supported myself by an Indian film.
Author | Liu Xiaotu
Editor | Li Chunhui
Most of the scissorhands who joined the industry in the same batch as Zhao Ruoshui (a pseudonym) have given up or turned.
In 2022, a new genre of consumption degradation emerged in the short video film editing circle. A group of creators have established a set of shared role relationships by using the names of Xiao Shuai, Xiao Mei and bereavement Biao to explain film and television works like stories. This extremely simplified and powerful explanation method has attracted widespread attention because of the mass production of electronic mustard tuber, and soon attracted the criticism of "killing the movie".
Zhao Ruoshui is also one of the co-creators and users of Xiao Shuai. Surprisingly, in the face of the hostility and even encirclement of netizens, she is neither sad nor afraid, and her expression shows abnormal excitement and pride.
In Zhao Ruoshui’s view, there is also a threshold for being scolded. "This shows that I am popular."According to her, among the more than 300 students who took editing classes together, less than 20 really survived in short videos, and only three of them had more than 100,000 fans. "I ranked second, which was quite successful."
Among thousands of people who want to make money from short videos, Zhao Ruoshui is one of the few winners. In another human screening field, she has another life track. In 2021, when she was just in the second day of junior high school, she took frequent leave of absence because she was tired of studying. The teacher was worried that it would have a bad influence on other students and suggested that she should take a leave of absence. When her parents didn’t agree, she cried all day long, and when she finished the scale evaluation, she showed a "depressed state", so she had to go home and rest.
This break is almost two years. After leaving the campus temporarily, Zhao Ruoshui became relaxed instead. Being strong in nature, she tried to make short videos to make money in order to prove to everyone that she didn’t waste her time.In 2022, she successfully earned more than 80,000 traffic subsidies by editing an Indian Lei Ju.
During the Chinese New Year, when Zhao Ruoshui’s condition improved, relatives and friends came to do ideological work one after another, but they were all turned back by her. She is satisfied with her present life and achievements, even a little proud. More importantly, she believes that "this is just the beginning."
Whose idea is out of date?
Zhao Ruoshui, who just dropped out of school at home, was so idle that he could only brush short videos day and night. She has seen many peers who play the Internet, and they can harvest tens of thousands of fans and hundreds of thousands of likes by taking some jokes, dances and dubbing works. For Zhao Ruoshui, who has a good face, this is an irresistible temptation.
But short videos can always give people the illusion of "I can do this", and then fight back coldly when you are involved. She followed the trend to shoot hot spots and sent dozens of works, and the amount of praise was basically single digits."I also thought about scratching the edge, thinking that it is the fastest way to increase popularity."However, her figure and face value are ordinary, and she gave up this evil idea for practical reasons.
When Zhao Ruoshui told this story, Hard Sugar Jun was almost shocked by her courage and persistence. She is still a little girl, but she has been able to push forward the plan with a strong purpose. At the same time, like many of her peers, she lives in a more self-understanding of the world.
She didn’t take short video as entertainment or as a ticket, just wanted heat, red, and even twisted her mind. Perhaps because of this strength, Zhao Ruoshui will understand the new routine of film and television interpretation in just a few weeks and play better than his classmates.
After she failed in her debut, she still didn’t give up. She found a part-time job to review the content of the film and television number, and was responsible for checking whether there were typos in the copy and whether the audio and video were synchronized. After a three-to-five-minute video review, she can get more than ten yuan, and she has to pay a fine if something goes wrong. The work is not easy.
However, it was during this period that Zhao Ruoshui felt that film and television commentary had a "money way"-the company only cut two American dramas before and after, and it even rose by more than 100,000.She observed that the commentary mode of comment, spit and popular science is out of date, and short video users obviously prefer direct and fast-paced expression."You don’t have to say how beautiful the lens is and how good the texture is. You just need to outline the exciting story with them."
At the same time, editing classes are being promoted everywhere on the Internet. Zhao Ruoshui signed up for a 399-yuan class and systematically learned how to do film and television commentary.
She told Hard Sugar Jun that the course is rich in content, and topics, editing, weight reduction, etc. are all elaborated, but many theories are relatively old. "I always take the editing of small broken stations as the main case, and those people are not resistant to the data now.". For example, when the tutor analyzes how to write a copy and a title, he repeatedly emphasizes the need for style and personality, which can make people shine.
"I don’t recognize it. This is the creative idea of in-depth film and television commentary. If you follow the fast-food story routine, you don’t need to spend any thought on the title, just mark the numbers. Copywriting should be grounded, thunderous and strange, that is, it can’t be literary. "
In the group of editing classes, Zhao Ruoshui’s straightforward rebuttal caused controversy. Several middle-aged students studying film and television commentary with "movie dreams" reprimanded them for their inner impetuousness and lack of faith, saying that they should make more people interested in classic works, instead of simply using them to make money, and "have a bottom line".
However, Zhao Ruoshui believes that he has more practical experience, can see the creative direction and user needs accurately, and firmly believes that the "only flow theory" is correct. Too lazy to talk to middle-aged and elderly people, she directly set up a gauntlet in the group. "At the end of the year, compare who is doing better."
The temptation of xiaoshuai
In Zhao Ruoshui’s words, she won hemp. The classmate who had the fiercest quarrel with her at the beginning has now completely given up doing film and television commentary. "You see, uncle’s works are much more than fans."
The creator called "Uncle" by Zhao Ruoshui told Hard Sugar Jun that he had edited more than 50 classic movies such as Great Expectations, Titanic and Peach Trading, and only 200 of them played the best, with even fewer messages. He complained that the new movie would infringe and dare not cut it, and the audience didn’t have the patience to chase the old movie. "It’s boring for me."
In Zhao Ruoshui’s view, the failure of "uncle" is inevitable: short video users simply don’t want to accept such boring, implicit and high-density commentary content. What literature and art, what aesthetic value, he is self-satisfied.
It is Zhao Ruoshui’s magic weapon to win in the new genre of film and television commentary, and it is also widely used by other winners.
Zhao Ruoshui found out a batch of newly-fired movie numbers, and she summed up several major laws from a large number of works:
First of all, the new popular interpretation method does not need to make the work too clear, and the details, such as the name and identity of the protagonist, should be simplified or blurred.
Although there is no way to prove when and where the appellations of "Xiao Shuai" and "Xiao Mei" arose, Zhao Ruoshui said that he must be one of the earliest promoters. In her view, this set of characters who were criticized by the outside world for "dismembering movies" effectively lowered the acceptance threshold of film and television commentary.
We should know that a new group of film and television bloggers are not serving the original audience, nor are they sharing the market with the old group of creators, but really inciting the sinking of new markets.In the user portrait of Zhao Ruoshui’s account, users over 40 account for 60%, and fans are widely distributed in third-and fourth-tier cities.
"There are so many characters in a TV series that it is difficult for uncles and aunts to remember them all. But you said that Xiao Shuai and Xiao Mei looked at each other, and Xiao Hei suddenly made trouble, and the audience immediately understood. Is this hard to understand? Just like netizens discussing The Knockout, they prefer to be called’ Sister-in-law’ rather than’ Chen Shuting’. " Zhao Ruoshui has endless unconvinced about the outside world’s crusade against the short video top stream "Xiao Shuai".
In addition, she also found that a new batch of film and television accounts prefer to do single-chip editing."It is a drama that cuts out hundreds of articles and sends two or three articles every day to ensure that it can last for more than three months." The advantage of this is that fans are addicted to watching, curious about the progress of the story behind, and gradually develop the habit of chasing more, which is obviously more active and sticky.
That’s true. Hard Candy Jun also noticed that the accounts of Tik Tok Lidaju Film, Hippo Film, Integrity Film, etc. were all updated for hundreds of issues around one or two works, and gradually accumulated a considerable amount of user interaction. Looking through the comment area of these accounts, we will see popular messages such as "feeding today" and "finally updated".
However, this mode of topic selection also tests the vision and expression of the creator. Zhao Ruoshui specially chose a thunderous Indian drama, which can guarantee that each issue has a cool and curious story line, which will fill the fans’ expectations.
She is proud that she can tell stories better than other children since she was a child, and all kinds of embellishments and fabrications can attract many gossiping friends. Now, Zhao Ruoshui uses this skill in film and television commentary, cutting and reconnecting the original story to create suspense or stalk, so as to suck powder.
Zhao Ruoshui’s powder rising speed is getting faster and faster. With a very low reading volume, she managed the film account very well. According to the current situation, she has to finish the interpretation of the Indian drama at hand, at least she can do another 100 issues. "Half a year’s workload is enough."
How much more money can you make?
In Zhao Ruoshui’s private letter, there will be abuse and complaints from netizens at regular intervals. The content is nothing more than violence urging, voicing that magic change has no bottom line, or criticizing "local dog explanation".
It is also difficult for her to digest these negative news when she has not made any money. I can’t help but want to scold back, and I want to give up when I am most depressed.
The turning point appeared in May last year. After she updated more than 70 issues, the support given by the platform was significantly increased, and the flow of works was getting better and better. Finally, an explosion with a praise of 100,000+was killed.
At present, the single video praise of Zhao Ruoshui’s account is stable at more than a few thousand, and it can basically break 10,000 in a single week. Her content was distributed on multiple platforms, and as long as all eligible incentive plans participated, the final income last year reached 80,000 yuan.
This money gave her confidence. "I chose the right road." Before that, Zhao Ruoshui was worried that if she didn’t go back to school, she would eventually have to go to the assembly line as a female worker.
However, Zhao Ruoshui still shows a clear sense of crisis and anxiety, although he talks about the realization mode and development prospect of film and television commentary. According to Hard Sugar Jun, the main income source of this batch of film and television accounts is the traffic incentive of the platform. Her income is good now, but it is difficult to find a breakthrough.
Zhao Ruoshui tried to convince Hard Sugar Jun or convince herself that the current film and television account can also be customized for advertising implantation and commentary, and she can also work hard in these two directions. However, it is obvious that only a very small number of head accounts can receive information flow advertisements, and the customization of explanations is even less.
Of course, Zhao Ruoshui did not completely deny his own creative shortcomings.She knows that single-chip editing saves trouble, but when the update cycle is too long, no matter how cool the drama and magical editing are, it can’t alleviate the aesthetic fatigue of users.The more you get to the back, the fans are likely to get through quickly because the content is a little slow and a little boring.
Then there is the issue of copyright. Although the platform also provides a resource library now, she still uses Indian dramas with relatively loose copyright supervision, but if there is a problem in the later stage, "the whole account will be abandoned." At the end of the interview, Zhao Ruoshui suddenly felt a little depressed, indicating that this business may not last long.
Even so, Zhao Ruoshui is still looking for a way out of this business. I used the money I earned last year to sign up for a higher-end editing class. I want to be a teacher and teach people to make videos when I learn it. In all fairness, the works cut by this junior high school girl are really silky and smooth, and even can be said to be technical, which Hard Sugar Jun quite admires. After all, I graduated from film major, and I haven’t practiced this craft so far.
No matter how parents try to persuade her to study, Zhao Ruoshui still wants to play again this year to see where her creative ceiling is. "It’s very emotional to have two identities, a middle school student who dropped out of school and a online celebrity editor, in one person." She asked.
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