[Sina Auto Big Data] After half a year of listing, what is the market competitiveness of BYD Han EV？

　　Life is a self-improvement practice, and so is building a car. The purpose is not to compare with others, but to challenge yourself all the time. Relying on pure electric vehicles to achieve "curve overtaking" in the global automobile market and reverse the passive situation of China’s automobile industry in the global automobile market is the goal of many new energy automobile companies in China and the ardent expectation of the vast number of domestic fans. Of course, if you want to let your own electric car go abroad, you must first go out of the house. It got a lot of attention before it went public, and it attracted a lot of attention after it went public. I believe many friends who pay attention to it already know a lot about it. In this issue, we will take BYD Han EV as the protagonist, and compare it with three models with high heat and good battery life, both of which are pure electric cars, and interpret this rookie model through the multi-dimensional data of Sina Auto Big Data. Let’s take a look at the product strength of BYD Han EV compared with competing models in the field of popular new energy vehicles.

　　Time to market: July 2020

　　Price range: 22.98- 27.95ten thousand yuan

　　Positioning: medium and large sedan pure electric vehicle type

　　More information:enterByd Han EVVehicle channel 　　Details of car competitiveness

　　In the field of high-end electric vehicles, BYD Han EV can be described as a banner of its own brand. It is also the world’s first car equipped with blade batteries. In addition to its ultra-high safety performance, it also brings abundant power supply to vehicles. The sales data of BYD Han EV in the first few months was not high, but it has far exceeded the average sales of the same class since October.

　　Combining the sales volume, word of mouth, configuration and attention index, we use the data to generate the competitiveness map of BYD Han EV. Among the competing cars PK, we selected three popular models:, and Aion S (Aion S). On the competitiveness map, we can see that BYD Han EV ranks first with comprehensive scores, followed by Model 3, Aion S ranked third, and Xpeng Motors P7 ranked fourth slightly behind. However, as can be seen from the above data, the scores of these four pure electric vehicles with strong sense of science and technology are not too different.

　　(Click to enter the PK station of Car 2:Model 3, Xpeng Motors P7, Aion S (Ian S))

　　We count the attention index of several competing models through user access behavior. Among these models, the attention index of Model 3 ranks first, BYD Han EV ranks second, and Xpeng Motors P7 and Aion S rank third and fourth respectively, which is different from the score of competitiveness map. Therefore, there is a certain gap in the attention index of these all-electric cars.

　　Sales data can most intuitively reflect the final choice of consumers. This data is also a bit cruel for new models that have just debuted. Among these pure electric vehicles, Model 3 holds the championship position steadily with its comprehensive performance, and Aion S ranks second, BYD Han EV and Xpeng Motors P7 rank third and fourth respectively. It can be seen that the competition among the four models is quite fierce. As the benchmark of independent new energy luxury cars, BYD Han EV ranks first in its class in sales volume, but it still needs to continue to work hard to catch up with Model 3.

　　Through the word-of-mouth evaluation chart of BYD Han EV, we can see that everyone’s evaluation of BYD Han EV is really high, and the interior is the most satisfactory for BYD Han EV. Most people think that this is a model with high comfort and high configuration, and it is accelerating strongly. As a brand-new model, it also incorporates the popular design elements of electric vehicles. The closed front face adopts a penetrating design, matching with simple and capable body lines, and unreservedly shaping the sense of momentum that a medium and large car should have. Of course, some people think that the hedge ratio is low.

　　Compared with competing products, everyone’s word-of-mouth performance is different. We still have to objectively look at the score through word-of-mouth data. It can be seen thatByd Han EVIn word of mouth, the performance is relatively balanced, except that the control score is lower thanModel 3And the other evaluation scores are the first except that the appearance score is lower than that of Xpeng Motors P7. The word-of-mouth performance of the other three competing models is relatively balanced, almost the same. BYD Han EV front-wheel drive and four-wheel drive models are equipped with their own blade batteries (made of Ferrous lithium phosphate materials), with a total capacity of 76.9kWh. The NEDC of the predecessor model has a comprehensive working life of 605 kilometers, and the NEDC of the four-wheel drive version has a comprehensive working life of 550 kilometers. For consumers, whether a new car can attract them depends first on whether its power performance is excellent enough. For pure electric vehicles, battery life and power output are the key points of this car.

　　Through Sina Auto Big Data, we found that in various platforms of Sina, the attention, interaction and user portraits of BYD Han EV models in the provinces of sales attracted a large number of male users, accounting for 78.25%. Users aged 20-25 have great interest in this model, followed by users aged 26-30. Second-tier cities have the most users, followed by third-tier cities. Combined with the data of sales provinces, we draw the conclusion that the top five provinces and cities are: Guangdong, Beijing, Shanghai, Zhejiang and Jiangsu, and Guangdong ranks first in the national sales volume, which is much higher than other cities, and has a great relationship with BYD’s cognition, marketing and sales related to its headquarters in Guangzhou. In fact, it can be intuitively seen from the sales provincial table that new energy vehicles will have a relatively great advantage in Beishangguang and other provinces and cities where fuel vehicles are restricted.

　　On the whole, the overall design of BYD Han EV is a further interpretation of the family design language, and at the same time, it incorporates the popular design elements of electric vehicles. However, because it is the positioning of medium and large cars, it will pay more attention to creating a sense of solemnity and momentum of vehicles. With Ferrous lithium phosphate blade battery, can BYD usher in another wave of pure electric vehicle sales peak? In addition, we can look forward to the application of blade batteries to other lower-end models in the future, which will bring great satisfaction in battery life. It would be more perfect if the problem of too much battery attenuation at low temperature in winter can be solved in the future. Of course, this problem is also the common concern of all new energy vehicle companies, and the majority of new energy vehicle owners have been looking forward to solving it as soon as possible. For consumers, if you want to choose a new energy vehicle with a price of more than 200,000 yuan, in addition to the appearance and interior design, the performance in terms of configuration and space cannot be vague. Of course, as for whether it is really suitable for you, you have to go to the 4S shop to test drive and experience it yourself.

　　Which car will we comment on next week? Please continue to pay attention to our model competitiveness analysis of Sina Auto Big Data, and welcome to leave a message to leave your most concerned model and PK you want to see most. See you next time.