Xinhua News ｜ A bowl of Tianshui ＂Mala Tang＂ gives birth to boiling culture IP

    Before, there was the midsummer of "Zi" to catch up with "Roasting", and after that, there was the burning winter of "Erbin" ice and snow. When spring was in full bloom, Tianshui, Gansu, caught fire with a bowl of mala Tang, which swept the hot list of major online social platforms.

    Mala Tang is on fire! Why Tianshui?

   On March 16th, in a mala Tang restaurant in Tianshui famous snack city, Qinzhou District, Tianshui City, merchants processed mala Tang for tourists. Xinhua News Agency reporter Fan Peijun photo

    A bowl of fragrant mala Tang is the happiness that local people can get at their fingertips, and it also burns away the inherent impression that tourists are "remote" and "scarce", and rises to a brand-new face with abundant products and resources.

    What kind of magical place is this?

   This is the Maijishan Grottoes (photo of unmanned aerial vehicle) filmed in Tianshui City, Gansu Province on May 31, 2023. Xinhua News Agency reporter Lang Bingbing photo

    "Contrast" is the new impression that most foreign tourists arrive.

    Located at the western end of Qinling Mountains and the middle reaches of Weishui River, Tianshui is a touch of green on the Loess Plateau and a "small south of the Yangtze River" in the vast mountains, which not only retains the roughness of the northwest, but also keeps the warmth of the south, reflecting the variety of Gansu.

    If food is a key to unlock the urban cultural map, beautiful mountains and rivers and human history are the "poems and distant places" to go. Ju Yuexuan, a tourist from Shenyang, Liaoning Province, said: "Eating is not the only driving force for tourism, but I want to see the different scenery in the northwest."

    Walking in the streets of Tianshui, the rich historical atmosphere and simple local customs are coming.

    Tianshui has a profound connotation. This is a famous sentence born in Tianshui: "The white dew is frost. The so-called Iraqis are on the water side ","he knows that the dews tonight will be frost, how much brighter the moonlight is at home! "…

    The Silk Road is an important town and one of the important birthplaces of the Chinese nation, with rich cultural heritage and beautiful natural scenery. The spicy fragrance of mala Tang swings from the tip of the tongue: punching in Maijishan Grottoes, visiting Fuxi Temple and watching the Millennium ancient cypress … Every corner is full of surprises.    

   On March 16th, in Qinzhou District of Tianshui City, tourists took the "Tianshui Mala Tang Volunteer Service Car" to the scenic spot for free. Xinhua News Agency reporter Fan Peijun photo

    "A bowl of mala Tang costs more than 20 yuan, and I received more than a dozen gifts!" Yilan, a tourist from Xianyang, Shaanxi, said that her hand was full of thermos cups, paper towels, drinks, twists and so on sent by enthusiastic citizens.

    Hold a "Mala Tang" food festival and introduce preferential policies for scenic spots; Volunteers everywhere are responsive; Open a mala Tang bus line to pick up and drop off tourists free of charge; In the "shopping and eating" strategy hand-painted by locals, there is a surge of hospitality; The owner of Mala Tang took out "housekeeping skills" and accepted apprentices to teach skills …

    From "How many Tianshui delicacies can 100 yuan eat" to "The coolest flower viewing in Tianshui this spring", the local mala Tang stalls are crowded with tourists and the scenic spots are crowded with people. Some netizens commented that Tianshui must catch this "splash of wealth".

    The national tourists’ favor for Tianshui Mala Tang attracted the attention of the local party committee and government for the first time. On March 16th, a promotion meeting for Tianshui Mala Tang’s service guarantee was specially held to fully prepare for the "big passenger flow" and strive to achieve "a bowl of Mala Tang to promote the great development of Tianshui".

    It begins with "thinking", ends with "playing" and ends with "culture". This ancient city with rich cultural heritage has plenty of strong tastes, invitations to taste and love from above.

    Tomb-Sweeping Day, May Day and other small holidays are coming. The netizen said: "There is a three-piece barbecue in summer, a world of ice and snow in winter, and mala Tang holding flowers in spring." What’s the next stop?

    Splendid China is criss-crossed, north and south interact, and the consumption of cultural tourism is surging. With cultural tourism+all kinds of industries, all kinds of industries+cultural tourism, we have made great efforts to develop, turning "a temporary phenomenon" into "a brand in one place", adapting to local conditions and blessing culture, which is the root of the continuous fire of cultural tourism.

    Producer: Huo Xiaoguang

    Planning: Chen Fang

    Reporter: Wen Jing and Wang Zixuan

    Video: Fan Peijun, Ray

    Editor: Shen Wen