Satellite TV New Year’s Eve party in 2024： Singers account for a high proportion, and multi-platforms focus on real singing and pictures.

The 2024 New Year’s Eve party is about to kick off tonight. In previous years, most satellite TV stations tried to seize the audience’s continuous viewing time at the traffic level such as star lineup, cross-border combination and historical box. However, with the obvious "de-streaming" in recent years, in 2024, all satellite TV platforms unanimously chose to compete for creativity and quality in performances, stages, themes and technologies. This year, the multi-platform insists that "real singing" and "full opening of wheat" are serious, so please ask the audience to supervise "not playing virtual"; VR and virtual human are no longer satisfied with the program group’s pursuit of black technology, and bold attempts such as naked-eye 3D, future concept, real-time greening, and even "removing the stage" all try to bring a refreshing sense of shock to the audience; At the same time, after accumulating many years of experience, various satellite TV platforms have gradually explored their own advantages and cultural gold business cards … In the dizzying innovations and challenges, the audience may usher in the most "volume" but also the most wonderful New Year’s Eve party.

Aspect 1: real singing, this year is serious.

Singers account for 60%, and many stations emphasize "full open wheat"

Every New Year’s Eve, keywords such as "lip-synching", "ugly" and "lip-synching" will be listed in Weibo’s hot search, but some TV platforms still choose to let singers or actors lip-synch for many years. However, this year, with the audience’s continuous appeal and expectation for "true singing", we can pay attention to the fact that all satellite TV New Year’s Eve parties seem to be determined to "roll up" the "true singing" regardless of the guest lineup or propaganda caliber.

According to the statistics of the Beijing News reporter, singers accounted for at least 60% of the guests in the New Year’s Eve party of Beijing Satellite TV, Zhejiang Satellite TV, Hunan Satellite TV, Jiangsu Satellite TV and Dongfang Satellite TV, among which Jiangsu Satellite TV and Zhejiang Satellite TV were as high as 80%, and Beijing Satellite TV was even an all-singer lineup. In addition, in terms of the age distribution of guests, young artists aged 20 -39 are still the absolute main force, but various TV stations have also invited a large number of powerful singers aged 40 -60. Artists over the age of 60, such as Beijing Satellite TV, account for nearly 17%, including Alan Tam, Tayu Lo and Cui Jian.

In fact, Jiangsu Satellite TV has been adhering to the principle of "all-open wheat" for many years, leaving countless amazing stages for the New Year’s Eve, and it has also been "overturned" because of real singing. This year’s Jiangsu Satellite TV’s New Year’s Concert will continue to be characterized by gathering singing and music first. In early December, it will play "Real singing, we are always serious!" JJ Lin, Chris Lee, Roy, Karry, Emil Wakin Chau, Jane Zhang, Charlie, G.E.M., Liu Yuning, Mao Buyi, Xue Zhiqian, Shan Yichun and many other powerful singers were invited. And Jiangsu Satellite TV’s pursuit of music professionalism also allows singers to maintain a long-term tacit understanding and trust with them. For example, Chris Lee, as the final guest of many satellite TV New Year’s Eve parties, gives the opportunity of live broadcast of the party to Jiangsu Satellite TV every year. This year is the sixth consecutive year that she has been in Jiangsu Satellite TV for New Year’s Eve. Jane Zhang, Joker Xue and other singers have also used Jiangsu Satellite TV as their first choice for the New Year’s Eve stage for many years.

However, in addition to Jiangsu Satellite TV, this year’s New Year’s Eve party of Beijing Satellite TV and Hunan Satellite TV also clearly emphasized "don’t play virtual". Beijing Satellite TV promises to create a music scene that gathers the pulse of the times and the hot spots of the year for the audience. Cui Jian, 62, Tayu Lo, 69, and Alan Tam, 73, will be invited to the concert to show the audience their real strength. In addition, Xu Wei, Jeff Chang Shin-Che, Sun Yue, Pin Guan, Cai Guoqing, Yang Kun and other established singers, second-hand rose, rejuvenation Dan, Anda band, Gao Wu and other bands who grew up in livehouse will also bring the fusion and creation of classic songs. Behind all this, the attitude of the 2024 Beijing Satellite TV New Year’s Concert is expressed: shouldn’t singers really sing on the stage?

Part of the lineup of Beijing Satellite TV’s New Year’s Eve party.

Hunan Satellite TV’s New Year’s Eve party also said that it would reject "lip-synching", "repairing sound", "replacing sound source" or even "half-opening wheat" and focus on a "full-open wheat LIVE". However, judging from the current guest lineup, Hunan Satellite TV is still the platform that invites the most young actors, including Andy, Cheng Yi, Dylan, Gina, Lu Yuxiao and other non-professional singers. Can these artists sing songs or perform other types of programs? If they "really sing", can they withstand the harsh test of live broadcast? This may become one of the biggest highlights of the New Year’s Eve party tonight.

Aspect 2: Competition for stage creativity

Emphasize the sense of future, immersion and celebration.

With the continuous empowerment of science and technology to dance beauty, in recent years, all platforms’ New Year’s Eve parties will be on the "black technology" level. This year, all platforms continue to compete in the application of virtual technology and the creation of future concepts.

This year, Dragon TV will present the core concept of focusing on "light". The stage closely integrates light, shadow, point, line and surface to construct and extend, and realizes the wall breaking and linking of three-dimensional space in heaven, earth, inside and outside. At the same time, the stage will also use the naked-eye screen to present the naked-eye 3D sense of space through a specific shooting angle, once again breaking through the visual effect of the multi-dimensional space of the New Year’s Eve party. Last year, the surreal virtual host "Oriental Ai", which made its debut on Dragon TV in the New Year’s Eve, will continue to accompany the audience in the dreamy virtual world this year.

Jiangsu Satellite TV put forward the futuristic theme of "wormhole", with the main stage featuring the concepts of "wormhole" and "giant screen". The visual elements such as mechanical behemoths and giant art installations with a sense of science and technology and art will come from the "wormhole" through a tunnel about 40 meters long and extend in the giant screen, trying to bring the audience a visual feeling of rushing out of the screen. In addition, Jiangsu Satellite TV has also assembled a virtual executive ACG team that can realize technologies such as real-time transformation of appearance, star digital people, virtual reality, real-time greening, and scene extension. It is reported that the props used by Jiangsu Satellite TV in the New Year’s Eve this year have reached the highest level of Jiangsu Satellite TV in terms of quantity and scale.

Jiangsu Satellite TV’s New Year’s Concert was beautiful.

Guangdong Satellite TV is also not to be outdone. The Greater Bay Area New Year’s Eve party of Guangdong Satellite TV in 2024 will surprise and present the "contrast" of animals through AR virtual technology-using Chinese music to perform "National Tide Edition" and "Animal World" across the border, presenting a warm scene of harmonious coexistence between man and nature. At 0: 00, the venue will also stage a scene of "Zero Fireworks, Millions of Hugs", when drones will take off and send New Year greetings.

However, in the competition of science and technology, Hunan Satellite TV is unique-directly "cancel" the stage and replace it with a "New Year’s Street" that is zero distance from the audience. It is reported that the 28-meter-high "shopping mall" high-rise building on this "New Year’s Street" contains multi-layer stage and LED large screen; The 30-meter-high Ferris wheel in the center of the stage has an elevator to lift it; The main road, which is 120 meters horizontally and 70 meters vertically, can be transformed into various stages according to the needs of performance; Two stage buildings, six interactive areas and nine live broadcast rooms with different functions also add creativity to the performance. The guests are not only confined to the "high above the stage" performance, but also can freely shuttle in the "block shop" after the performance, interact with the audience, or eat snacks and watch the performance like the ordinary audience, in order to create a festive atmosphere for the whole people.

Hunan Satellite TV New Year’s Eve Street.

Aspect 3: Local characteristics are highlighted.

Non-legacy, Winter Olympics, Asian Games, Variety IP…… …

When "music" and "traffic" have become the standard of New Year’s Eve party, how to attract more accurate viewers and give full play to their own characteristics to create a unique brand of New Year’s Eve party is a proposition that all platforms are constantly thinking and exploring in recent years. In fact, this year’s David’s New Year’s Eve party has gradually approached the tonality of the Spring Festival party, realizing further excavation and amplification in local cultural characteristics.

In 2023, Beijing Satellite TV’s New Year’s Eve concert was held in Beijing Workers’ Stadium, which reshaped the musical feelings with classic old songs, inciting the traffic of the whole network to exceed 7 billion times, and also made the newly renovated Beijing Workers’ Stadium debut in the world. On the occasion of the successful hosting of the Beijing Winter Olympics for nearly two years this year, 2024 Beijing Satellite TV innovatively combined the "Winter Olympic Heritage" with "Cultural and Sports Activities" and chose the "Ice Ribbon" of the National Speed Skating Hall, a new landmark in Beijing, to present the audience with the first singer of a new landmark concert in Beijing. It is reported that the Huajing Studio of Beijing Radio and Television Station will create the first "Ice Ribbon Moving Picture Scroll" in China, and use 3D stereo seats to carve light and shadow, highlighting the exclusive advantages and cultural resources of Capital Station.

Beijing Satellite TV New Year’s Eve party venue.

Zhejiang Satellite TV’s New Year’s Eve party showed many local "golden business cards" such as art, literature, inheritance, culture and Asian Games. For example, the evening party will kick off in the aria "Liang Zhu" and "Eighteen Gifts" of Yue Opera, and say, "How to show the creative transformation and innovative development of Yue Opera, a traditional culture, and look at Zhejiang Xiaobaihuayue Theatre (Zhejiang Xiaobaihuayue Theatre) where strength and reputation coexist". Singer GAI will creatively combine the two elements of "poetry" and "rap" with hundreds of Quzhou teenagers, so that the Tang poetry can be "seen, touched and felt" to show the love of countless literati for the beautiful mountains and rivers in Zhejiang. The most prominent is the "Asian Games business card". The 19th Asian Games will be held in Hangzhou in 2023. This year’s New Year’s Eve party of Zhejiang Satellite TV will continue to practice the concept of green and low-carbon Asian Games, and set up the "Asian Games" surprise at zero, and count down with the audience in a way representing Zhejiang.

Whether it is a New Year’s Eve party or a Spring Festival party, Oriental TV will show "Shanghai culture" in different forms of programs. This year, Dragon TV first joined forces with the excellent original variety IP in Taiwan. Not only will the guests A Niu, Pax Congo, Richie Jen, Awakening and Tengger singer in the fifth season of the variety show "Our Song" get together again, but the guests Huang Qishan, Li Jian, Jam Hsiao, Faye Chan and other old friends in previous seasons will also return to Oriental TV for the New Year. Ayanga, the director of the variety show "The City of Philharmonic", and representatives of the new generation of musical actors, such as Miao Mengchu and Jing Yanqiao, will gather in New Year’s Eve to unlock the stage of high-energy musical. What is most worth looking forward to is the surprise joining of TV series Blossoms Shanghai starring Hugh and Tang Yan. Since its launch, Blossoms Shanghai has aroused a heated discussion among the audience about the taste of Shanghai and the characteristics of Shanghai style. On January 2, 2024, the Shanghai version of this work will also be broadcast on Oriental TV. No matter what kind of programs the Blossoms Shanghai crew performed at the New Year’s Eve party, the appearance of this work is enough to represent the excellent embodiment of the "unique" flavor of Shanghai in the New Year’s Eve party of Oriental TV.

Hugh joins Dragon TV New Year’s Eve party.

Different from other TV stations, Jiangsu Satellite TV has settled in Macao, China for seven New Year’s Eve parties, so Jiangsu Satellite TV has also chosen to further strengthen the expression of "Macao elements". This New Year’s Eve party of Jiangsu Satellite TV will join hands with Macao, China Galaxy Art Museum for the first time-this venue provides more space for the party to display its stage design. In terms of content arrangement, the evening party also invited Macao, China singer Wang Xinyu and outstanding representatives from all walks of life in Macau to form a folk choir to perform on the same stage with artists. Deepening and displaying its own and other local cultural elements and carrying more cultural exchange value may also be a new direction for local satellite TV’s New Year’s Eve party to open up the cultural pattern and creative space in the future.

Beijing News reporter Z Ryan

Editor Tong Na

Proofread Lin Zhao